I can’t think of a single time when it’s benefited a company to abandon sound business principles in favor of political posturing. Is certainly didn’t help Target. It hasn’t helped Starbucks. And it didn’t take long for Dick’s Sporting Goods to realize it’s decision to pander to the gun grabbers would exact a serious price:Dick’s Sporting Goods reported disappointing holiday sales numbers in part due to weak demand for one-time hot brands like Under Armour.
In an interview last week on CNBC, Nucor CEO John Ferriola pointed out that the European Union imposes a 25 percent value-added tax on just about all goods coming into its member nations from outside. That puts American manufacturers at a distinct disadvantage as they seek to penetrate EU markets. Where is all the shrieking about the EU starting a trade war? There’s one very big problem with that argument: Other countries already have such tariffs.
The most recently announced measure of consumer confidence, which comes from two well-established sources on the subject, suggests U.S. consumers are ignoring the political noise and coming to the conclusion that we’re in for good things in 2018 :The importance of consumer confidence to economic growth cannot be overstated. When people feel good about the economy, they confidently spend and invest their money.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".