Cori Faklaris on Muck Rack

Cori Faklaris

Covers:  tv shows, facebook, viral videos, tweets, memes, trending topics, shareable stories, tv recaps
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FAKLARIS: Can virtual reality be a 'killer app' for journalists to tell great stories? Indianapolis Business Journal

FAKLARIS: Can virtual reality be a 'killer app' for journalists to tell great stories?

Maybe. It's absorptive, transporting, immersive-perhaps the true digital heir to the print reading experience. The technology to re-create a 3D physical environment, or at least to approximate it, is not new . For more than 20 years, companies such as VPL Research, Virtuality, Sega, Sony and Nintendo have trotted out VR systems meant to revolutionize how we consume media. But in each case, the technology has failed to achieve the mainstream success of, say, the smartphone. Yet the appetite for VR has not waned. Witness the wild success of the 2012 Kickstarter for the Oculus Rift headset, which raised $2.4 million on a goal of $250,000 .

My view of the Washington, Ill., tornado disaster Indianapolis Star

My view of the Washington, Ill., tornado disaster

During a massive storm system on Nov. 17, 2013, an EF-4 tornado with winds up to 190 mph demolished my family's home and dozens more in the Devonshire subdivision of Washington, Ill. After several days of being part of a news story instead of just tweeting it, I share a first-person view of moments that have amazed and touched us and the lessons we've learned about what helps in the wake of a life-disrupting trauma.

Nov. 22, 2013 Go to Article

Facebook post for IndyStar brand page The Indianapolis Star

Facebook post for IndyStar brand page

Factors that drove this post's success: I packed a lot of information into a status update short enough to be read in its entirety on mobile and rewrote the headline and summary text drawn from IndyStar.com. I tagged key accounts to highlight them for readers and increase its reach. And I specifically asked for two types of engagement: article clicks ("Check out ... ") and comments ("Which one ..."). Results: 421 likes, 243 shares, 26 comments and organic reach of more than 128,000. This was my 3rd day of a post that cracked the 6-digit mark for organic reach, too.

Tweet to recirculate article on IndyStar brand account The Indianapolis Star

Tweet to recirculate article on IndyStar brand account

I will often try to draw new engagement and page clicks on IndyStar's Twitter account by reviving content that I feel can reach a new audience. Case in point here: The initial breaking-news tweet that the prosecutor had chosen to seek the death penalty for Officer Perry Renn's suspected killer fell relatively flat. The next morning, I reworded it and added a visual to focus prominently on the potential consequences for suspect Major Davis Jr. rather than the prosecutor's annoucement. Engagement increased sixfold -- on "old" news.

Photo gallery: "Your pet photos for National Mutt Day" The Indianapolis Star

Photo gallery: "Your pet photos for National Mutt Day"

In honor of National Mutt Day on July 31, I invited readers on IndyStar's Facebook and Twitter accounts to share photos of their mixed-breed dogs. I also invited staffers to email me their photos for inclusion to help build the gallery and help put a human (and canine) face on what can seem like an impersonal news organization. With the assistance of a summer intern, I compiled a photo gallery of the best ones for IndyStar.com. The gallery earned us more than 40,000 page clicks in the first 24 hours it was posted and generated plenty of engagement on social media as well.

Cheat Sheet: We're No. 1 in basketball players, 'Sam & Cat' done The Indianapolis Star

Cheat Sheet: We're No. 1 in basketball players, 'Sam & Cat' done

This Cheat Sheet took off online thanks to my spotting a Deadspin article circulating on Facebook that noted Indiana produces more pro basketball players per capita than any other U.S. state, making it "basketball's breadbasket." I crafted posts for Twitter and Facebook worded to encourage sharing ("Indiana is No. 1 in NBA players, says Deadspin") along with a screengrab of their map. The tweet was seen by more than 31,000 people, and the article post on Facebook reached more than 55,000. The post at IndyStar.com was in our top 10 for the day, with more than 3,600 page views and an engagement time approaching 3 minutes.

Social media interaction

Social media interaction

Part of my job is to help promote the Indy Star online, but also to help readers resolve issues and troubleshoot problems. Here's one example from my social network that came up during the #ShareTheLove campaign this winter, in which I responded to a complaint about a video posted by a well-known industry blogger.

"Loser Keeps Bieber" tweet

"Loser Keeps Bieber" tweet

I'm always looking for novelty and for shareable images to help drive engagement on social media. This tweeted photo of an amusing billboard during the Sochi Olympics match of USA vs. Canada in hockey was an example of unique and compelling content for my audience and that of IndyStar.com.

Facebook engagement post

Facebook engagement post

One purpose of my Cheat Sheet posts for the Star brand is to drive significant audience engagement while helping bring "news worth sharing" that isn't locally generated by the Star to the attention of readers. Here's an example of one such post on a trending topic: new cardholder terms from Capital One that seemed to imply they could intrude on their customers' lives in unwanted ways. This post reached more than 170,000, according to Facebook Insights.

Cheat Sheet: RIP Ultimate Warrior, Archie; 'Heartbleed bug' Indianapolis Star

Cheat Sheet: RIP Ultimate Warrior, Archie; 'Heartbleed bug'

Another example of the "charticle" format for the Indy Star Cheat Sheet, headlined by sad news for WWE fans: The Ultimate Warrior, a native of the Crawfordsville area, died just days after being inducted into the WWE Hall of Fame. The Cheat Sheet was the first mention of the Warrior's death for the IndyStar.com website that day and on social media, an example of its utility and complement to the rest of the site's news programming. Also of note, I was able to add Jennifer Trapuzzano's Facebook post to the No. 1 item updating readers on an arrest in her husband's high-profile killing.

April 9, 2014 Go to Article

Man's crazy Indiana driver's license pic goes viral Indianapolis Star

Man's crazy Indiana driver's license pic goes viral

Has ANYONE ever taken a great photo for their Indiana driver's license? One man has: Daniel Mundschau -- who became one of the first Redditors to have a post go viral in 2014. And it's all because he deliberately set out to take a horrible one. I talked with Mundschau about how to stage an official photo -- legally.

Jan. 16, 2014 Go to Article

Cheat sheet: Pacers' gold swagger; Justin Bieber; al-Qaeda 'Office Space' memo; Greek yogurt toxi... Indianapolis Star

Cheat sheet: Pacers' gold swagger; Justin Bieber; al-Qaeda 'Office Space' memo; Greek yogurt toxi...

In 2013, I was producing the Indy Star CheatSheet as a photo gallery, but with a text version for mobile readers. Among the top stories I blogged for Wednesday, May 29, 2013: -- Pacers get their gold swagger back with 99-92 win over Heat in Game 4. -- Indianapolis-Carmel area slips to 45th in national health, fitness ranking. -- Is baking sexy? Hoosier James Reddick wants to prove it on a new reality show. -- Justin Bieber called out by ex-NFL Star Keyshawn Johnson for speeding. -- Fascinating look inside al-Qaida reveals “top employee” was a prima donna.

May 29, 2013 Go to Article

Indy Dresses Well: Your photos Indianapolis Star

Indy Dresses Well: Your photos

Is it really true that Indianapolis and the surrounding area HAVE to be dowdy? Dozens of readers are showing otherwise by sharing their photos on social media using the hashtag #IndyDressesWell. This is my most successful Twitter and Instagram campaign to date, generating tens of thousands of page views for IndyStar.com.

Breast-milk lollipops are now on sale, and the maker says the flavor is AMAZING Indianapolis Star

Breast-milk lollipops are now on sale, and the maker says the flavor is AMAZING

Need some sweet soothing today? This now exists: Breast-milk lollipops! Lollyphile, the go-to maker of many bizarre and actually quite tasty-sounding lollipop flavors ( absinthe! horchata! Pan-Galactic Gargle Blaster!) has rolled out its most attention-getting confection yet - and "quite possibly the most inherently satisfying flavor of all time," according to its website.

June 5, 2013 Go to Article