Maybe. It's absorptive, transporting, immersive-perhaps the true digital heir to the print reading experience. The technology to re-create a 3D physical environment, or at least to approximate it, is not new . For more than 20 years, companies such as VPL Research, Virtuality, Sega, Sony and Nintendo have trotted out VR systems meant to revolutionize how we consume media. But in each case, the technology has failed to achieve the mainstream success of, say, the smartphone. Yet the appetite for VR has not waned. Witness the wild success of the 2012 Kickstarter for the Oculus Rift headset, which raised $2.4 million on a goal of $250,000 .