Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? Knowing how to use analytics is becoming just another part of being a journalist. But how do you wade way through a flood of metrics? And what do you do with all that information once you have it? In J-Source's four-part series, executive video editor Nicole Blanchett Neheli explains everthing journalists need to know about using analytics.
In late 2017, Brantford Mayor Chris Friel put forward a motion to hire a new communications specialist for his city’s communications department. He felt he had to. Because on Nov. 27, 2017, it was announced the Brant News would be among the papers closed after a massive deal saw 41 newspapers swapped between Postmedia and Torstar. While the community still has a daily newspaper, there is no local television station and the local radio is headquartered outside of the county.
Hey! Deadline is Feb. 28 to apply to https://t.co/LG53s1VtAc with me as your boss this July. Amazing place, great program. — Susan Orlean (@susanorlean) January 4, 2018If you have a story you want to tell carefully, you could be the next #AtkinsonFellow. February 14, 2018 is the pitch deadline. https://t.co/voux71lsef #cdnmedia #cdnpoli #journalism @cjffjc pic.twitter.com/aN638AcP3f— Atkinson Foundation (@AtkinsonCF) January 8, 2018Want to boost your career in #photojournalism?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".