Susan Avery's cheerleading career didn't start at a high school pep rally. It started in Madison Square Garden when she was in her mid-40s, pretty much on a dare. Avery has had a long-running joke with her daughter, Natalie: Whenever they're watching a great performance, whether it's a ballet or Cirque du Soleil or Olympic figure skating, Avery will deadpan, "Eh, I can do that." Natalie always responds, "Sure you can, Mom."
Sabra Lewis is living many a wine-lover’s dream: She retired from her dance career at age 30 and relaunched herself as a certified sommelier. Now she gets paid to taste and talk about wine. But that’s not as easy as it might sound. “You can’t just sit around and drink all day and pontificate,” she said. “You have to do a lot of studying: farming, viticulture, the economics of wine—pricing is huge—historical context, wine laws in each country.
Growing up on the Lower East Side, Lisa Rodriguez rode bicycles handed down from her five older siblings, which she was allowed to pedal only between Avenue C and the FDR Drive. She still remembers her first brand-new bike, a gift from her mom when she was 15 that became her ticket to explore more of the city. She rode that purple Pacific mountain bike out of the Lillian Wald Houses and straight up the West Side of Manhattan. “I wasn’t scared at all,” she said.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".