Want to get amazing content and social media event exposure? There are loads of ways to supercharge your experience – and it all starts with planning ahead. We all have very busy schedules. It’s hard to find time to complete the day-to-day activities of a marketing professional, let alone take some time to think about what we want to do in the coming weeks. That said, planning is the most critical point for getting a lot out of any event.
Are you interested in becoming a B2B content marketing expert but aren’t quite sure where to start? Does just the thought of creating a blog post or sharing your content on Twitter leave you in a cold sweat? It’s time to conquer your fears and show the world the amazing content you’ve created. Tackle these five B2B content marketing concerns and bring your creativity into the light of day! Let’s start by talking about the mindset.
Online businesses often find it challenging to stand out in the crowd. One great way to gain a competitive edge is to improve customer experience. When it comes to customer experience, sometimes businesses can be their own worst enemies. Does your business believe in these customer experience myths? If so, maybe it’s time to take a step back and rethink what you’re doing. Today’s customers want an omnichannel experience, transparency and honesty. At the same time, they don’t want to be overwhelmed.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".