While a CEO may still hold the centre of attention in any given business, the path to glory is being paved by a new voice within the boardroom, the CMO. Not merely a typical marketing head honcho however, rather a digitally focused leader that delivers new levels of innovation across the organisation. Never before have CMOs yielded so much power to drive tangible results throughout the customer lifecycle, creating new buyers for the channel in tandem.
As start-up fever takes over the nation, the new kids on the cloud block are taking centre stage. Leading the charge toward modern computing environments, new businesses are emerging en masse, leveraging new technologies in the pursuit of market growth. Becoming global overnight, Australian start-ups are setting the standard for innovating in the cloud, leveraging leading platforms such as Amazon Web Services (AWS) to experiment and excel worldwide.
Australian document software startup, Nitro, has leveraged the channel to transition from being an SME-focused startup to an “established enterprise tech vendor”, the company said. Attributing its success in the enterprise market segment to its channel partners, Insight, Software One, Dimension Data and Data #3, Nitro said it has seen a successful transition with enterprise sales increasing at an average of nearly 40 per cent in 2015 and 2016.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".