A “cash mob” involves a group of people coming together en masse to spend an agreed amount at a local independent shop. Often organised via Twitter, the idea is to promote the importance of shopping locally and give an unsuspecting shop owner a welcome boost and a splash of publicity. For example, last week, on Retail Independents’ Day (4th July), community action group We Will Gather, organised a cash mob to encourage people to shop in Rochdale’s town centre, much to the delight of local traders.
Charity data specialist EDM Media UK has become one of the first organisations to pass the DMA’s new data compliance audit. Following a pilot in 2016, the audit was rolled out by the DMA this year to ensure high operational and compliance standards among data businesses, and applies specifically to the buying and management of data. It is an update to the DMA’s existing compliance process that all members must go through to ensure that their practices are in line with the DMA Code.
Today marks the end of Trustees’ Week, so here’s a round-up of some of the key events and announcements to have taken place. The week kicked off with the Charity Commission’s report Taken on Trust: the awareness and effectiveness of charity trustees in England and Wales, which found that men outnumber women trustees on boards by two to one and that the vast majority of trustees are white, older with above average income and education.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".