The thing to remember about summer in the Valley — aside from which SPF to use and which local farm stands sell the best corn — is that it will be over before you know it. Sure, the swimming holes don’t really warm up until September, and the cows at Cook Farm gamely enable our ice cream habit into the chillier months. But that special windows-down, afternoon road trip is a fleeting thing.
The naturalist John Muir once observed that “when one tugs at a single thing in nature, he finds it attached to the rest of the world.” I’m no bearded environmental philosopher, but I do like to kick back with a pint sometimes and dwell on our interconnectedness. In the realm of craft beer, brewers and buyers often muse on the national and international history of the craft — but that must square, for many of us, with a desire to farm, grow, brew, and drink close to home.
Leftist hero Noam Chomsky, now 88, has been around the block a few times, picking up new fields of expertise like normal people pick up groceries. He’s a world-renowned linguist, philosopher, author, cognitive scientist, historian, social critic, analytic philosopher, political activist, and libertarian socialist who has written more than 100 books.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".