Name: Jason MusanteTitle: Global Executive Creative Director, HugeYears in ad industry: 16First job in ad industry: Art Director, Kirshenbaum and BondJason Musante began his career making traditional ads. He worked his way through a strong roster of creative agencies, first making a name for himself at McKinney before heading to Saatchi & Saatchi New York to work with Gerry Graf. In 2009, he joined BBDO and led digital efforts for GE.
Fourteen months after delivering a scathing indictment of the lack of transparency in the media buying process, the Association of National Advertisers has turned its attention to production. While not as damning as last year’s account, the ANA report called the process of producing creative work "sometimes dysfunctional and conflicted." Many advertisers are unaware of the true cost of the production services involved in producing ads for their brands.
Nearly a year after the debut of its first brand campaign, Ally Financial is doubling down on its over-the-top promises with five new spots from Grey New York. A continuation of last September’s "Do It Right," in which Ally employees went far above and beyond to meet customers’ needs, "Seriously Anything" takes the premise even further as Ally reps prove there’s no limit to their dedication.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".