The Recommendation Engine is Campaign US' weekly feature in which we learn about the media that young people in the ad industry are currently consuming. This week, we get to know Sarah Gabbart, a content director at The Black Sheep Agency. What I’m watchingI like TV. No, I love TV. I love it. Right now, I’m hooked on a Dan Harmon show called "Rick and Morty." It’s a wild adventure through time and space—like an unhinged Dr. Who.
Name: Conor BradyTitle: CCO, Critical MassYears in ad industry: 30First job in ad industry: Designer at Vintage PaperbacksConor Brady began his career designing covers for old books being reprinted in paperback. A signed note from Kurt Vonnegut thanking him for good covers commemorates those days. In 1995, Brady moved to Universal Music, using similar skills to design album covers like the ones he’d loved growing up in the 1980s.
Name: Jason GaboriauTitle: EVP, Chief Creative Officer, Doner LAYears in ad industry: 24First job in ad industry: Junior Art Director, Goldsmith/JeffreyJason Gaboriau began his career in the mid ‘90s as an art director at Goldsmith/Jeffrey, working for clients like ESPN. After a stint at Lowe & Partners, he joined the creative hotbed of Cliff Freeman & Partners as an ACD, where he created award-winning work for Budget and Staples.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".