Name: Zak MrouehTitle: Chief Creative Officer, CEO & Founder, Zulu Alpha KiloYears in ad industry: 30First job in ad industry: The mailroom of Saatchi & Saatchi in 1987Zak Mroueh began his career in advertising with the briefest stint at Saatchi and Saatchi—three weeks in the mailroom. Over the next decade, he worked at Chiat/Day and BBDO, with a two-year hiatus in the UK to travel and work at McCann. In 1996, he returned to BBDO Canada.
The Recommendation Engine is Campaign US' weekly feature in which we learn about the media that young people in the ad industry are currently consuming. This week, we get to know Kiah Shapiro, a creative strategist at Luci Creative. What are you watching? "Mindhunter" on Netflix. This show is absolutely gorgeous and blew my mind. Did you know we didn’t have a term for serial killers until these renegade FBI agents and a psychologist went out and started talking to a bunch of criminals in the 1970s?
Name: Marcus WessonTitle: Executive Creative Director, DaileyYears in ad industry: 23First job in ad industry: Jr. Art Director at FKM (now renamed The Company), Houston TexasAs a kid, Marcus Wesson loved movies that didn’t feel like movies, like "The Blair Witch Project." And he loved ads that didn’t feel like ads, like the Energizer bunny commercials.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".