Tom Brady may well be the greatest NFL player of all time. He already possesses or shares a host of quarterback records – career wins, Super Bowl wins, career playoff touchdowns – and if he continues to play as long as he has hinted, he may finish his career owning them all. But while Brady has it all, his attempt to pass on his performance secrets in his book, The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance, falls flat and contains all sorts of dubious claims.
A willingness to do what it takes, to practice hard, and play harder, characterizes many that play collegiate sports. For a new generation, one that has risen to the college ranks by finding a sport and sticking to it, thousands of hours have been sacrificed for the chance to play in college. In many ways, especially for those sports without a professional option, these athletes reach the pinnacle of competition.
Endurance sports have a problem with overuse injuries. The stats are sobering: as many as 75 percent of runners will be injured in a given year. Many of those will come as a result of excessive and repetitive pressure on joints, muscles, ligaments, and tendons, according to a survey by Harvard Medical School. These injuries can sideline athletes for months on end, and permanently impact their capacity to perform.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".