After nearly three years, and 872 matches, the field of 209 countries has been narrowed to the 31 that will compete alongside host Russia in the biggest, single sporting event in the world. And yet, the road thus travelled — while riveting for some and arduous for others — will be wiped clean on Friday as FIFA holds the World Cup draw in Moscow beginning at 10 a.m. ET. The event will feature a plethora of soccer royalty, including Carles Puyol, Fabio Cannavaro and Diego Maradona.
Do you watch alpine skiing? What about horse racing? If not, what if a virtual-reality camera was attached to the ski racer or jockey's helmet, putting you on the mountain or in the saddle of the horse you just placed a bet on — allowing you, in real-time, to experience the thrilling charge to the finish. Would you watch then? Eye-Live Media co-founder Murray McKercher believes you would, and his company wants to deliver such an experience in a wide range of sports.
Not according to the ratings, you don't. But what if a 360-degree camera was put inside the racer or jockey's helmet, offering you a ride, in live time, on the horse you just put your bet on—would you watch? But why stop at horse racing and skiing, why not hockey and baseball, asks Eye-Live Media co-founder Murray McKercher. "Think goalies, catchers anyone that can help us can get a fixed point of view. What better way to create buzz about what an athlete is doing than to share their experience?"
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".