Back at the tail end of the 1980s, when we were all in junior college, I would occasionally stop and take a good look at the classmates around me, most of whom would eventually become lifelong friends. Sometimes we would be seated in groups in the lecture theatre, trying to make sense of everything from interest rates to rock formations. Other times, we would be talking and laughing after class at one of the long tables in the canteen.
It was to be a Saturday afternoon spent reliving the past in more ways than one. K and I were midway through a vinyl hunting spree. We had gone in the morning to Chinatown and then to Burlington Square for the unboxing of new shipments of second-hand records imported from Japan. Along the way, we compared remixers (Julian Mendelsohn or Shep Pettibone? ), masterings (original or half-speed?) and pressings (German or Japanese?).
Before I start, I must issue fair warning to readers: discussion of a very first-world problem up ahead. Those with delicate sensitivities or an over-developed sense of moral superiority, please stop reading now and go back to posting long ranty diatribes on social media on how people should have better things to talk about. It was not a question of if, but when. About three weeks ago, I was getting out of the car in the morning when I heard something clatter to the ground.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".