Google Home, Echo and other voice-activated devices have many capabilities, but one agency believes they lack something essential for the future of voice: personality. B-Reel designed a virtual assistant that takes on the persona of a Swedish grandmother. Named Sammi, the round, yellow and blue device hangs on a wall at the agency’s Los Angeles office, ready to dole out grandmotherly advice in her robotic Swedish accent, a homage to the agency’s Swedish roots.
For many brands, augmented reality is expensive or technologically hard to pull off. That changed on Sept. 12, when Apple introduced iOS 11, which makes it easier and faster for developers to build AR into their apps. Brands including Wayfair and Patrón Tequila have taken advantage, introducing AR apps or adding AR features to their existing apps. The apps put virtual objects into the real world so users can envision the objects in their environment.
From Alex Morgan to Cristiano Ronaldo, Coca-Cola has a long history of using soccer sponsors. Now, for the first time, the beverage behemoth is using a virtual one. In EA’s upcoming “FIFA 18” game for Playstation 4, on sale Sept. 29, Coca-Cola will be promoted through the fictional soccer star Alex Hunter. Players can play as Hunter, who, after rising to fame as a member of the LA Galaxy team, signs a deal with Coca-Cola and shoots a commercial in one of the scenes of the game.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".