It’s your first day of kindergarten. Don’t take this lightly. Don’t follow the herd. Now’s the time to start optimizing, crushing it, disrupting it. Here are some tips for you, gathered from the productivity experts in Quartz’s newsroom:Avoid the friction of decision-making by choosing a personal kindergarten “uniform.” If you want to wear the same green sweatpants every day, do it. Power clashing shows you’re a maverick who is bound by no rules. Leaders don’t have time for buttons.
During the last week-and-a-half, after Shashi Shekhar Vempati, the newly appointed CEO of Prasar Bharati, announced the plan for changing the Doordarshan logo through a public call for new designs, we have seen on social media a lot of hue and cry.Indian TV viewers became nostalgic about the iconic logo and Twitter exploded with requests for not changing it.
Internet advertising overtook television to become the world’s largest advertising medium in 2016. Zenith’s The Top Thirty Global Media Owners report 2017 (https://www.zenithusa.com/top-30-global-media-owners-2017/) shows that Google and Facebook not only held the first two ranks, but also accounted for 20% of global advertising revenue across all media in 2016.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".