Internet advertising overtook television to become the world’s largest advertising medium in 2016. Zenith’s The Top Thirty Global Media Owners report 2017 (https://www.zenithusa.com/top-30-global-media-owners-2017/) shows that Google and Facebook not only held the first two ranks, but also accounted for 20% of global advertising revenue across all media in 2016.
Today is the third day after the introduction of the new tax regime under “Goods & Services Tax”. From the various articles and interviews I have read so far on the subject, it appears that our industry experts agree the short-term hiccups created by GST will be cured in the long run. They are hopeful that GST will eventually contribute to additional advertising revenue and growth of CGPA of the Media & Entertainment (M& E) Industry.
Last week GroupM released ‘Interactions_2017’, an insightful and interesting report on global overview of digital marketing. In the report there is no specific mention of how digital interactions are tracking in India, though along with many other countries of the world, India has also been covered. It is a must-read for Advertisers and Agencies in India, who can use it as a crystal ball for gazing into our digital future.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".