For younger readers who aren’t familiar with Shirley Conran and her work, let’s get you up to speed on a really remarkable lady. Shirley is one of Britain’s most successful authors, having achieved classic status with her seminal “feminist bonkbuster” Lace (the Guardian’s words, not ours!) and several other books, including her non-fiction manifesto “Superwoman”.
When I first set up this blog six years ago, the world was a very different place. It was the aftermath of the recession, graduates were not yet completely aware they were living through the Great Millennial Slump, but it WAS becoming clear that young people were being routinely mistreated, exploited or just plain old ignored by the financial industry. But the idea that we might rise up and shape the financial industry to suit OUR needs? Pure moonshine.
Living in London – it’s a dear do, right? But it’s also non-optional for many gen Yers. Job opportunities tend to drag us down to the capital, which means we can become a tad too reliant on Netflix and 3 for 2 offers on booze from Tesco in order to get through the weekend with our bank balances intact. Either that or we turn a blind eye to the mounting bills at our local gastropub and Whole Foods counter.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".