Last Saturday, we were invited to dine at the home of a dear friend. We had a lovely meal followed by a highly anticipated dessert. It was cheesecake. But not just any cheesecake. A prized creation known to everyone as “Lee’s cheesecake,” an Italian-style ethereal creation. We savored that delicious dessert and celebrated the treasured friend behind the recipe. A friend who lost her bout with cancer last week.
I’m glad the whole eclipse hysteria is finally over because I’d been catching a lot of undeserved flak for not giving it warranted attention.The criticism came mainly from my brother who flew from New York to Idaho to get the optimum view and couldn’t understand why his brother wasn’t going to join him and the rest of the family to observe totality. “Everything is going to go dark,” he said excitedly.
I was seated at a table at a local fundraiser last week when I introduced myself to the woman sitting beside me. “Are you here by yourself?” I inquired. “I lost my husband,” she sadly responded. “My condolences,” I replied sorrowfully. “He was here a minute ago,” she said. “The guy is always wandering off.”That was an awkward exchange, although the woman didn’t seem very upset about my indiscretion. Turns out he was in the restroom.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".