There is a difference between incompetence and uncompetence. Incompetence is when people make bad decisions. Uncompetence is when people start to suspect that competence is something the elites do, and think to themselves, “I should perhaps do something else.” Welcome, everyone, to Toronto.
Ivor Tossell is the author of The Gift of Ford: Rob Ford: How Toronto’s Unlikeliest Man Became its Most Notorious Mayor. Only Rob Ford. Only Rob Ford could go to rehab and come back so resolutely, irrepressibly, catastrophically Rob Ford. For a few breathtaking minutes upon his return, it seemed like things might be different. His voice cracked. He paused meaningfully. For a moment, it really seemed like he was going to show us a side of Rob Ford we hadn’t seen before.
The Internet, it's said, is a place where people go to talk about what they had for lunch. Increasingly, however, they are skipping the part with all the fiddly words, and simply posting a picture instead. It's getting so that an unsuspecting web-surfer can't click a link on a Sunday morning without finding himself staring at a plate of somebody's hash browns. Sundays are the worst, of course, because the brunching hour strikes.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".