It is unusual to see advertising with nothing tangible to sell. But that is just what the Canada Pension Plan Investment Board is rolling out with a new campaign that launches on Wednesday. The fund wants to connect with more Canadians, beginning with online ads and establishing a presence on Facebook as the start of a multiyear marketing plan.
The Canada Pension Plan Investment Board (CPPIB), Canada's biggest public pension plan, said it achieved a return of 0.7 per cent on its investments in the latest quarter, marking a slowdown on the previous three months. The CPPIB, which manages Canada's national pension fund and invests on behalf of 20 million Canadians, said it ended the quarter to Sept. 30 with net assets of $328.2-billion, compared with $326.5-billion at the end of the previous quarter.
The Canada Infrastructure Bank's inaugural chair said the organization's structure is taking shape and stressed that it will seek out deals with the private sector that might not otherwise get done. In one of her first public remarks since taking on the role, Janice Fukakusa spoke about the goal to keep the new $35-billion institution, known as the CIB, transparent and accountable as it advises the government and generates infrastructure deals with institutional investors.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".