Leaders of Troop 207 in Cedar Mill, Ore., invited me to speak at a Boy Scout Eagle ceremony a decade ago, and I leaped at the opportunity. I had been a Boy Scout, Troop 200 in Fraser, Pa., though I wasn’t a terribly good one. Our scoutmaster was a former U.S. Army officer who had us spend an inordinate amount of time marching in the church parking lot. I was a Tenderfoot, about to make Second Class. As I prepared for my speech at the Eagle ceremony, I dipped into my old Boy Scout Handbook.
Sacramento, a beautiful city, has stunning parks, a great location at the confluence of two rivers, and a diverse, well-meaning, hard-working populace. Sure, we have civic problems. We have blight, litter, homelessness, crime, graffiti and many of the other problems that plague American cities. We also have an inferiority complex. Cities with inferiority complexes tend to seek quick fixes to assuage their feelings. They often resort to construction of some Large Signature Shiny Object.
In progressive Portland, you would not imagine that a white supremacist would commit murder on one of America’s crown jewels of urban planning, the city’s gleaming light rail train known as MAX. Riding on MAX is almost always a sedate experience. The usual suspects pop up from time to time, a drunk here, loud music there, but it’s mostly a smooth and uneventful ride traversing the Portland metro area.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".