Hurricane Irma didn’t change what public higher education does in Florida. It revealed it. We at the University of Florida have always seen ourselves as the guide on the side instead of the sage on the stage. Our job isn’t to pontificate but to serve, to help Floridians control their own destiny. Mother Nature just tried to impose destiny upon us.
Column: How to become a citizen-scientist in the waters north of Tampa BayBy some estimates, a quart of horseshoe crab blood is worth $15,000. So it's in our interest to count crabs on Florida's shoreline. There aren't enough scientists to do all the beachcombing that requires. Nor are there enough to do field tests in the fishing village an hour north of Tampa Bay to verify the clams you eat in local restaurants are being farmed in clean water.
The Food and Drink manufacturing industry is typically an arena of tight margins. Attempting to gain market share simply by lowering prices is not a viable option, as it will not be long before the business becomes unprofitable as a result. This means that companies have to put as much effort into building relationships as they do into managing costs. Integrated systems must be put in place in order to drive this commitment, while enabling communication between supplier and customer.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".