When editors see a word or phrase so overused that it has become a cliché, we instinctively reach for the red pen. We prefer language that’s fresh and original, free from the baggage of prior associations. And, ideally, our writing should be as simple as possible. My colleagues on the Review editorial staff know all too well of my distaste for the word utilize, which has a whiff of pretension to it. To my mind, use is less fussy while saying exactly the same thing.
Imagine treating glaucoma without prostaglandin analogs, evaluating patients without OCT and recommending surgery to improve aqueous flow only for the most advanced, intractable cases. That was roughly the state of affairs in 1994, when we launched our first annual glaucoma report. Latanoprost was still two years away from launch—beta blockers ruled the roost—and the cutting-edge diagnostic technology of the day was retinal tomography.
My wife and I like to do the New York Times crossword together every Saturday—the hardest, and most fun, puzzle of the week (Sunday’s is too big and boring). It’s a weekly ritual we both look forward to, one of the few moments in the hectic lives of new parents when we get to take a break from talking about diapers and day care and actually use our brains. Anyway, we love the crossword. Trouble is, I can’t see the damn thing anymore. I’ve been presbyopic for the last few years.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".