I just had the privilege of attending the Adventure Travel World Summit in Salta, Argentina. This annual conference is powered by the Adventure Travel Trade Association, of which I am a member. We are a fiercely passionate tribe of travel lovers who believe we can change the world, and we do. The theme for this year’s Summit was “Unite. Protect. Lead.” into which we dug deeply, and what we uncovered left many great impressions on me.
When I originally sat down to write this post, something else came out. I found that as I began to process what “coming home” has meant for me this summer, the need to define “home” became my priority. If you haven’t read my post about my meaning of home yet, go read it, and then come back to this in a few minutes. I made the decision this spring to relocate back to the US earlier than expected, with the intention of establishing a new home base in Boulder, Colorado.
For more than a decade, I have said that “home is where the toothbrush is.” I even have a hashtag for it on Instagram. It is my light-hearted (if you will) twist on the widely-accepted idea that the heart (read: love) has something to do with “home.”I am actually fascinated by this idea, it has a complex beauty about it. I just never thought it was for me.
Cerro Campanario: If you ever visit Bariloche (Argentina), this is an absolute must do. Hike or ride the chairlift to the top for one of the most beautiful views in all the world. Take your time, have a coffee in the cafe, soak up the sun, watch the bird… https://t.co/IDqm5BfRZnhttps://t.co/d4Ht2hFaAK
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".