I’ve been asked by a few organizations if I can work with them beyond just doing a keynote talk or a workshop. These things are great and fun to do but what about those organizations that want more? This is why I’m introducing a new way I can work with brands and vendors, it’s called “futurist in residence” and it’s based on an advisory model where an organization will pay a flat monthly retainer in order to have unlimited access to me for calls, emails, discussions, etc.
Organizational structures and management styles come and go with the times, but some seem to stick around for longer and produce more successful companies. The latest version is the idea of a platform company, which is making waves across industries and changing how companies and employees think about collaboration and sharing ideas. Essentially, a platform company is a partnership between multiple organizations to create the best possible services, products, and processes.
Scratchy walls. Confining space with no windows. Being able to hear the constant pen tapping of the person next to you--it's not hard to see why cubicles get a bad rap. In fact, the cubicle has become the symbol of the modern-day corporate monstrosity, where employees are just treated like cogs in the machine without personality or freedom. For many people, walking into an office and seeing a sea of cubicles is a sign that the company is stuck in the past.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".