Memory is tricky. Why can I still recite a poem seared into my soul at 17 but can't remember where I parked my car three hours ago? Some of it is that Louis Simpson was eminently more enjoyable than level 2, space 319. While scientists study the brain's mysteries, it takes an artist to create the world of someone with an extraordinary type of memory.
As school ends, don't let reading go with it. Whether your child is heading into preschool or you're going into graduate school, the summer is no time to stop reading. Sure, you've been cramming your head to explosion with necessary data for exams. And many students have done little pleasure reading over the last couple of months. Now is the time. Yes, many schools assign summer reading. Some of it is even enjoyable. But why not carve out the summer to read what thrills you?
"If I Understood You, Would I Have this Look on My Face? My Adventures in the Art and Science of Relating and Communicating" By Alan Alda (Random House, 213 pp, $28)While choosing which book to review for Father's Day, I considered memoirs, thrillers and histories. Then I opened Alan Alda's latest, with its absurdly long title. Except for that 23-word title, it's perfect for today and for the rest of the year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".