FARGO, N.D. – Every day, Dr. Rohit Mahajan watches his patients leave, knowing he tried to ease their pain. What he doesn’t know is if he turned them into addicts instead. Every decision he makes — every patient he sees, every procedure he performs, every prescription he writes — is colored with this question. He’s an interventional pain specialist, and while he tries to help people without offering opioids, not every patient is open to that. He’s exhausted.
Do you know how I know this? Because I once made snow inside my running jacket. It’s true: I got home from a run, took off my outer layer – a windbreaker because, after all, these are the Dakotas – and snow fell out. It was second only to creating human life as far as my own modern miracles are concerned. But because runners are a competitive people, I was one-upped a few winters later when my friend Kristen stopped on a run and said, “Look at this!” and pointed to her elbow.
It’s a little bit of a chicken or the egg question: Do you take care of your eating habits or your fitness habits first? Everyone comes at it a little differently. Maybe you need to start moving first, take just one step, and once that’s in motion you begin thinking differently about how you’re fueling yourself. Or maybe you need to start eating better, lose weight and then you can begin an exercise routine. Either way, it starts with making one change, then another.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".