Marcia Polas is 4 feet 11 inches of moving muscle on a mission. From her New York City base, she crosses the country teaching Pilates to chefs, bartenders and baristas. But don’t call Polas’ Pilates “exercise.” Rather, her practice is redefining the entire conversation surrounding health in the hospitality industry. "Wellness does not necessarily mean working out,” Polas says.
As a child, chef Micah Wexler of Los Angeles’s Wexler’s Deli “loved all things pickled.” But his “obsession was more with eating pickles—not making them.” His younger years were littered with “mad jars” of cucumbers dills, pickled tomatoes and pickled garlic. “I loved to eat the pickling spices, as they pop when you eat them,” he says of devouring the bottom of an almost-empty jar.
Maybe it’s the fact that at culinary events their offerings are usually plated and ready to go, so by the time attendees come in they’re at ease and able to mingle. Maybe it’s that their life mission (in food, anyway) is to provide a sweet celebratory ending to a meal. Maybe it’s our shared appreciation for attention to detail, and order and repetition.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".