Younger shoppers are out for good deals. In fact, almost 80% of millennials say that finding the best deals will impact their online shopping decisions. According to a recent report about millennial shopping by CouponFollow, 69% of this savvy generation search for coupon codes and spend at least three minutes searching for these codes.
With eight out of 10 U.S. consumers worried about their digital privacy, retailers need to walk a fine line of using consumer data effectively, but without scaring off the customer. While some data is necessary to make a shopping experience personal, other uses of it can feel invasive and have the opposite affect on shoppers. In an age of privacy, a customer’s primary fear is that their data will fall into the wrong hands, according to Tara Kelly, CEO of SPLICE Software.
Jet.com will phase out the sale of Costco’s Kirkland Signature branded products. The announcement comes nine months after the online marketplace was bought out by big box retailer Walmart for $3.3 billion. Some Kirkland-branded products will still be available via third-party sellers. Although the move is not surprising due to the fierce competition between Walmart and Costco, much of Jet’s membership model was modeled after Costco in the beginning. But what effect with this move have on Jet.com?
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".