Digital advertising revenues in the United States have reached an all-time high in the first half of 2016 – $32.7 billion, according to the latest Interactive Advertising Bureau (IAB) Revenue Report. Prepared by PwC US, the report states that the digital revenue has increased 19 percent over last year's record high of $27.5 billion. Revenue from the second quarter alone reached $16.9 billion, an 18 percent increase over the same period last year.
Mobile marketing cloud solution Swrve has introduced updates to its Conversations platform tailored for mobile audiences. With these updates, mobile marketers can create messages with rich communication in real time, such as photos, videos, surveys, promotions and announcements. Just in time for the holidays, Swrve is offering customers a way to better personalize interactions with consumers.
In this week's reported earnings, Facebook announced that it continues to grow its ad revenues and user base across properties. Worldwide ad revenue for Facebook will reach $26 billion in 2016, according to eMarketer estimates. That's up from $17.08 billion in 2015. Rising even more, that ad revenue is expected to reach $33.76 billion in 2017. EMarketer predicts that Facebook will bring in $21.98 billion in mobile internet ad revenues, up from 66.6 percent in 2015.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".