On Wednesday, Campaign US brought together the heads of platform Globality, agencies Superheroes and Virtue (part of Vice Media), and Microsoft for a Cannes panel titled "A Match Made in Heaven: How Independent Agencies Can Use Technology to Win Clients Without Pitching." But the conversation quickly turned to the debate about how best to evolve the agency-client relationship.
Samsung, for example, has traditionally been known as a mover or agitator, but last year, it maneuvered into a defender role during the crisis involving its smartphones. CANNES, FRANCE: The market position of brands such as Samsung and KFC tend to be fluid, shifting from mover to agitator to defender and back again, executives at those companies said Tuesday at Cannes.
CANNES, FRANCE: If a CMO says he or she would rather make two data hires than spend big in Cannes, it’s fair to say that data is finally competing with the traditional model of creativity in marketing. That’s what Scott Allen, Microsoft’s U.K. CMO, said during a panel held Monday afternoon in the PRWeek cabana at the Cannes Lions International Festival of Creativity. Even so, he recognized the challenge of convincing leadership of the validity of that trade-off.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".