Novaris was the first company to begin marketing a CAR-T therapy. Photo Credit: Brent Stirton for Novartis/Verbatim Agency1. The FDA approved the second CAR-T therapy, Kite Pharma's Yescarta, as a treatment for certain patients with an aggressive forms of a blood cancer. The author of one of the studies called the results “pretty remarkable.” Still, there are concerns about how these therapies will be priced. (NYT)2.
Between 10% to 20% of pharmaceutical brands are shifting their spending away from digital media to digital point-of-care hosted by doctor's offices or hospitals, according to a new analysis conducted by ZS Associates. ZS surveyed brand marketers, point-of-care companies, media buyers, and other industry experts, who reported that this trend toward point-of-care has been taking place over the last two years.
1. About 60% of doctors say they have received racist, sexist, and other critical remarks from patients, according to a survey fielded by WebMD and Medscape with Stat. At least 14% of doctors say patients put those remarks down on paper. (Stat)2. Anthem plans to launch a new pharmacy benefit manager, IngenioRx, with CVS Health in 2020. Anthem's contract with Express Scripts ends in 2019. (Forbes)3. Drugmakers often use excess medication in single-use drugs like eye drops and cancer drugs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".