About twenty-five years ago, one of my clients was going public. They were the first real estate investment trust to have operations solely in southern California that sought to go public. The investment bankers were concerned that the California regulatory and tax environment was going to adversely affect the stock pricing of the IPO.
When I was 8 years old in 1961, our nation began a five-year celebration of the Civil War centennial. For two years, I was obsessed with the Civil War. I knew every battle, read numerous books, diagramed each major battle and had a collection of Civil War soldiers that I custom-painted in their blue and gray uniforms. I knew all the characters. There were heroes and villains. The South had the majority of great generals, but the North had the resources that ultimately won a brutal war of attrition.
A couple of weeks ago my friend and fellow columnist, Ron Bischoff, sent me a Washington Post editorial titled “Sobering news for $15-minimum-wage boosters.” The editorial can be seen at www.washingtonpost.com. Everyone wants to see that employees are paid fairly, and since 1968, the minimum wage has not kept pace with inflation. If you adjust the 1968 minimum wage for inflation, you arrive at an hourly wage of approximately $15.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".