Fall-through rates have long been a problem for the UK residential property market, the issue is nothing new. Today, however, the problem is worse than some might realise. It seems the market may be heading into a perfect storm, with sales and stock declining while prices and fall-through rates continue to rise. While this is far from good news for residential professionals, we can also shed some positive light on the situation.
In last week’s PropTech Today column, I asked 14 industry leaders to give their predictions for the year ahead. Well, it seems a handful of them have already been proven right as news breaks from Goodlord that it is letting 40 members of staff go. Could this be the start of a flurry? Could Goodlord be the first of many? If so, I don’t see it all as bad news. Richard Kennedy; Curren McKay; Sohail Rashid and probably a couple of others too; congratulations on calling it correctly.
Well, I don’t know about you but after the holidays I've got an imprint just below my navel where my belt buckle has started digging into my belly; too much food, too much booze, too many afternoon snoozes. Time for a detox, methinks. And what better way to do so than by diving head first into a brand new year of property and PropTech.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".