For most people, a rental car is an afterthought. On a vacation, a business trip, or after an accident, we often think about them as appliances to serve a purpose. They’re generally not even thought of as individual models, just in terms of categories: a compact, midsize, convertible, etc. But there’s a lot more to the story. The rental car industry is a vital part of the automotive ecosystem.
Millennials catch a lot of flak for things. From think pieces to disapproving parents, the newest generation of adults gets criticized a lot. Millennials don’t buy houses in suburbs like baby boomers did. They don’t have as many children. They don’t buy as many cars. These trends might sound like the beginnings of a major cultural shift. But there also could be a simpler reason: These choices are becoming increasingly expensive.
The list of 2017’s most valuable brands is out, and unsurprisingly it’s pretty impressive. According to the BrandZ Top 100 Most Valuable Global Brands, Google takes the top spot, increasing in value by 7% over the past year to a cool $245.6 billion. Although several car brands make the top 100 list, none of them comes close to Google. In fact, if you added the values of the top 10 car companies, you would get $139.3 billion, far less than Google’s mark.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".