The startup playbook says you should offer products free and hope a small percentage become paying customers. Tyler Nichols says that doesn't work. In his Weblog, Nichols recounts his experience with his Letter from Santa site. Over 120,000 unique visitors created 50,000 plus free letters to kids. Paying customers received a higher resolution letter, a personalized envelope, and a door hanger for a price which can't be found on the site since it's past the season.
Large, sprawling, and friendly, Melbourne nurtures an interesting set of startupsAustralia’s second largest city, Melbourne sprawls across 3,800 square miles full of more than 4.6 million Melburnians and includes the capital of Victoria. While the city was officially started in 1835, natives occupied the area starting close to 40,000 years ago.
From New Amsterdam to the Capital of the World to Metropolis, New York is the place for startups and moreSettled by the Dutch in 1642, a real surprise to the Native Americans living in the regions for thousands of years, New Amsterdam became New York in 1664. It grew to be the largest city in the US about 1790, and has been ever since. Over 8.5 million people live in NYC proper, with millions more in the metropolitan area that spills over into three states.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".