Risk is with us, whether physical or online, says Doug Johnson, American Bankers Association. James Hale reports. From Bill Doolin's Wild Bunch of the 1890s through Depression-era gangsters Alvin “Creepy” Karpis and the Barker Gang, up to David Scott Ghantt, who made off with $17.3 million from Loomis Fargo in 1997, banks have been tempting targets for those desiring fast cash. Today, banks still beckon, but the crooks have traded dynamite, the Tommy gun and insider know-how for digital weapons.
The number one driver in business right now is brand value, says Jay Leek, senior vice president and CISO at Blackstone, a New York City-based asset manager. And, whether you are a brick-and-mortar retailer like Target or the manufacturer of a digital tool like Internet Explorer, nothing has a negative impact on your brand quite like a data breach.
Step by step, the payment card industry - data security standard requirements have sought to eliminate breaches and theft. Many of these requirements are easy to implement or utilize basic encryption practices that are standard in online transactions. Companies that protect credit card data benefit from years of best practices, but the landscape in cybersecurity is always changing.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".