We’re reinventing the BBC for the next generation. So we thought we’d involve them. We recently held the first session of the Radio and Education reverse mentoring network. Reverse mentoring flips the traditional mentoring relationship, with younger colleagues working with senior leaders. It originated at GE under the leadership of Jack Welch and is used by a range of companies including Microsoft and Cisco. And now the BBC.
I’ve been at the RTS Conference this week, and was really glad to take part in a session on social mobility today. The best industry conferences shape what’s on our collective to-do-list and this is rightly at the top. Class or socio-economic background can get forgotten when we’re considering diversity. As the organisers of the session said it’s the aspect of diversity you can’t see. At the BBC, for the first time this year, we’ve started collecting data on this.
We want to increase our public service role. We just want to do it creatively, rather than as box-ticking. Radio 4 is special. It’s part of my daily life – as it is for millions up and down the country. From Today and The Archers to Start the Week, Moral Maze, Life Scientific, The Infinite Monkey Cage, In Our Time and our new history show When Greeks Flew Kites, it’s distinctive and high quality to the core.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".