In August, I gave an update on how we’re doing against our objectives, and said I’d report in again when we have new data. I focused on reach, because we want to serve every licence fee payer. Reach is the proportion of the population who use the BBC every week. Last year for 16–44 year olds, that figure was 92%, and the BBC is the most used media provider for this age group. But the number has been falling slowly, and we want to try to keep it over 90%.
Every so often a technology comes along that could change how we consume information, ideas and entertainment. Each time the BBC has been at the cutting edge, in big and small ways. We may be experiencing something similar again. Over the past few years, companies such as Amazon, Apple and Google have launched ‘smart speaker’ systems — with over 10 million sold so far worldwide. These devices operate in an area we at the BBC know well: audio.
We’re reinventing the BBC for the next generation. So we thought we’d involve them. We recently held the first session of the Radio and Education reverse mentoring network. Reverse mentoring flips the traditional mentoring relationship, with younger colleagues working with senior leaders. It originated at GE under the leadership of Jack Welch and is used by a range of companies including Microsoft and Cisco. And now the BBC.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".