Here is our list of the top 100 content marketing statistics to think about when planning your campaigns for 2018. We cover inbound marketing research on everything from budget plans and content-creation strategies to consumer attitudes to marketing. Overall, the picture points towards growth. But it will come as no surprise that video and mobile seem set for a budgetary lift. It has been estimated the content marketing sector will be worth over $300 billion by 2019.
What does it take to be a top content marketing strategist? And where can you find them? While good marketing is all about team effort, there is usually one person steering the ship. Here we focus on the people who have made their brand a content marketing powerhouse. We cover both B2B and consumer, and sectors as diverse as computers and clothing. Many of our subjects no longer work with the brands in question. Some no longer work. But the fruits of their labours are still being enjoyed.
Screens have changed the way in which people read and consume the written word. Research has shown that users are now scanners rather than readers. This is highlighted by these facts:If you understand how the process works you can use that knowledge to make your posts more interesting and readable. Its implications were the subject of New Yorker writer Nicholas Carr’s The Shallows. The book was a Pulitzer Prize finalist in 2011. Carr examines how much the internet has changed us.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".