Every day thousands of web domains come on to the open market after their owners fail to extend them. This goes by the affectionate name of link rot. Buyers can do what they like with the page. Sometimes this can be at odds with the original purpose and other sites linking back to the domain. This is something that may leave former Labour leadership hopeful Andy Burnham wondering should he ever decide to go for the top job again.
This week’s content marketing roundup looks at new content marketing models, teams, missed opportunities with corporate reporting – and SEO – but with a content-led twist. If that’s not too much content marketing for you, read on. Everyone wants backlinks… well, backlinks from relevant quality sites. For the initiated, this guest post in Search Engine Journal from James Brockbank at Digitaloft provides a reminder of good practice. And yes, I know it appeared in May. But I liked the post.
Anyone with young kids has magnet words stuck to their fridge. Sometimes the kids even use them to make sentences. It appears they are also being used to create headlines. The only difference is the children’s version takes more work. Anyone who has looked at a news website’s Taboola or Outbrain section has seen headlines such as:In traditional journalism, headlines like these break all sorts of rules. Notably, the use of a number at the beginning and the word ‘incredibly’.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".