It probably won’t surprise you to learn that Guillermo del Toro (mastermind behind dark phantasmagoric fantasies like Pan’s Labyrinth and the Hellboy flicks) dresses like a mortician: Black jacket, black shirt, and black pants hang off his pear-shape frame. Or that he possesses a jaundiced view of homo sapiens: “I have some very disturbing shit to tell you,” the author and Oscar-winning filmmaker informed a legion of similarly dressed and shaped fans at EMP’s Science Fiction Museum last night.
On a blustery overcast morning this past April, Kaeli Swift walked across the campus of the University of Washington toting a weathered, purple-and-white plastic shopping bag. This bag, if found by some unsuspecting student or grounds person, would almost certainly trigger a campuswide panic. Inside Swift had stowed a rubber mask of a grotesque, exaggerated male face—large ears, bulbous nose, silver-whiskered soul patch—a guise that would not look out of place in a 1980s horror film.
Down on Earth, the crowd had dispersed: The awestruck military attaché. The 62nd Airlift Wing captain in combat fatigues. The radio producer, mike in hand, headphones slung over his skull. The civilians of all ages, colors, and socioeconomic background who had craned their heads skyward and raised their cameras until they snapped nothing but clouds. Only the mission commander, sitting at his monitor, knew the truth. The spacecraft was lost.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".