The first article I ran was an interview with PLAYRADIOPLAY!, a popular indie project from Texas native Daniel Hunter who had developed such a rabid following in the early days of social media that Island Records decided to give him a record deal. Today’s alternative historians would probably describe his sound as something exclusively created by and served to teenagers addicted to Myspace, with sugary-sweet lyricism laid over largely simple synth productions.
Blame it on the temperatures rising above thirty-two degrees or the fact the sky revealed several brilliant shades of blue behind quickly dissipating cloud coverage, but something in the air felt different on March 10. The damp warmth of another sold-out show at The Loft in Lansing greeted a crowd skewed towards high school with an embrace familiar to any pop punk show. That was the place to be that Saturday night in the capital of Michigan, as well as anywhere else in a fifty-mile radius.
The space between realizing the connection you share with someone is special and taking steps to be with that person often feels like a limitless chasm. We know whether or not we are attracted to someone within moments of meeting them, but to do something about it, let alone ask if they feel the same, is the stuff anxiety-laden nightmares are made from.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".