Newsrooms used to be noisy. When I started working as a cub reporter for the daily paper in the dusty West Texas town of Big Spring, we used manual typewriters, and the din of clicking keys was constant. My typewriter was a gunmetal gray Royal with a red button that popped the top open to let me clean the keys or change the ribbon. As the pages rolled off the typewriter, I would glue them together with a pot of rubber cement with a brush in it that all reporters had on their desks.
My brother grew his mustache back. His upper lip had been hairless for some time. A few years ago, his mustache went from bushy to well trimmed to pencil-thin – and then disappeared altogether. Now, however, he is back in full cowboy mustache mode, which, I think, is to be applauded. We need more men with mustaches. Women, too, if they’re in a Frieda Kahlo state of mind. My other brother, by the way, who once sported a ’stache, remains bare-lipped.
I saw a snake the other day. It was the first snake I’d seen in the wild in years. It was a black snake, about three or four feet long, slithering slowly along the walkway at my mother’s house. I was not alarmed. The snake was welcome to stay as long as it minded its own business, which, I hope, included eating mice and other small varmints. My wife saw a black snake crossing our driveway a week or so ago and called to warn me not to run over it. But by the time I got home, it was gone.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".