A friend of mine said a decade ago in 2007 – no one is a social media expert. I agreed then and I still agree now. It is a loaded question because social media is not magic but a lot of tactical work. I see social media like I see investing. It can do wonders over time and rarely over the short run is an immediate success… patience is a virtue. It actually takes more effort to get followers or subscribes today than ever before. A famous person is famous on Twitter, Instagram, Facebook, LinkedIn, etc.
I always hear some great ideas for almost all cuisines for wines to pair with food:I have heard some great wine pairings for Vietnamese, Korean, Japanese, Szhechuan, Cantonese, Indian, Moroccan….. you get the idea. But the many articles, seminars, formal tastings, Twitter tastings that I have attended – I cannot recall a single Mexican food idea in my many years of attending tastings or reading articles. Has it never happened?
Don’t think of Beaujolais as only for Thanksgiving. Wondrous for Thanksgiving but fantastic year long. I love Beaujolais white wines – I rarely taste and glad to experience. On a visit to Paris last Fall I had the privilege of having many tasting menu’s and to experience Beaujolais with each meal. A wonderful wine on it’s own and perfect for pairing. These are smaller and very thoughtful producers and ask your wine merchants to bring these wines to you.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".