People tend to see customer service as the hallmark of customer experience, but marketers play a major role in modern customer relationships. They design inroads for new business and mold customer expectations from the get-go. This goes for the content that marketers create too. Click or no click, when people consume your messaging, they form an impression of your brand. But unlike customer-facing teams, marketers don’t always hear directly from the people they’re speaking to.
Putting customers at the heart of your business is harder than it used to be. Once upon a time, being customer-centric meant delivering great customer service and quality products. Today, it’s about a lot more than that. Modern customers can engage with companies over countless channels. Online or offline, in-app or in person, each experience leaves an impression. This presents a big challenge for businesses. How do you focus on customer needs when the modern customer experience is so noisy?
Millennials have been under the microscope for years. From their buying habits to their breakfast preferences, every little characteristic gets scrutinized. Why are we so fixated on this generation? For one, Millennials are the largest consumer demographic in the world, with an estimated $200 billion in annual buying power. On top of that, they now make up the majority of the workforce. No matter which way you look at it, this generation is driving business.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".