Westworld itself could have been designed and created in a lab for SXSW, so apt is its subject matter for the annual, increasingly tech-focussed festival in Austin, Texas. Set in a theme park, where humans indulge their darkest desires at the expense of their android hosts, the first season of the sophisticated, often surreal HBO drama quickly earned a fervent fanbase, and spawned frenzied theorising over the many plot twists, as the robots became sentient and finally went rogue.
Struggling to nod off? Our writers tried three different ways of getting a good night's sleep... Since having children, writes Anna Tyzack, I have become possessive over sleep. Terrified of being woken, and of not being able to get back to sleep again afterwards, I struggle to drop off. Each night I read for at least 20 minutes and then hunker down under an eye mask, in the numb silence offered by ear plugs.
"Welcome to Westworld" announces the cover of the glossy pamphlet, beneath an imposing image of a steer’s skull; "An experience worth the ultimate price". What the real cost was of constructing the lavish, two-acre Westworld experience at the SXSW festival in Austin, Texas, I would not want to even hazard a guess.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".