The industry, the media, and the ‘five little questions’. A few weeks ago, a startup founder for a pretty mundane app called Need tried to get the attention of a tech journalist at the San Francisco Chronicle by sending her a swag basket. In it, there were oysters, tequila, a vibrator, and some lubricant. The package had nothing to do with his business, a question and answer app, but he wanted to get the writer’s attention.
Jane Ruffino originally posted this on Facebook. Facebook took it down. Fuck you, Facebook. Exactly a year ago, my then-boyfriend put me in a headlock and punched me until his hand shattered. The only reason I didn’t die on my bedroom floor on the night of May 3, 2012 is that he didn’t know where to put his thumb when he made a fist. It wasn’t the first time, nor, I’m sad to say, was it the last time, but it was the one he got caught for, and the one I can’t get sued for talking about.
Whenever I try to understand the phenomenon of amateur YouTube celebrities, I hear my words in my dad’s voice, describing punk rock music. “Listen to that melody,” he’d say, “and really catchy, too”. He was too old and boring to understand that the naive earnestness was more important than whether you could hum it in the shower.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".