Suppose one of your employees complains that co-workers, believing him/her to be homosexual, are harassing him/her. You look into the complaint, but you kind of drop the ball and nothing is really done. The co-workers, having found out about the complaint, step up the harassment. You also learn that the complainant may have violated a company rule. You issue a written warning, and ultimately you terminate the complaining employee. Fast forward a few months.
This week, Uno Pizzeria & Grill in Burlington, Vermont, reportedly fired an employee for participating in a white supremacist rally. Berkley-based hot dog vendor Top Dog was rumored to have done the same, but now claims that its employee resigned. Google fired one of its software engineers over his manifesto regarding diversity in the workplace. Wait. Isn't that discrimination--and therefore illegal? Does this mean that if you don't like an employee's politics you can fire him/her?
Does your workplace have anti-harassment policies? What about anti-discrimination policies? It probably does. If not it probably should. If ever an employee filed a charge with the EEOC or a state agency or sued, that's one of the first documents an employer would have to produce. Not being able to do so could be the kiss of death. Suppose your company does have such policies. Suppose those policies are well-written and robust. Are you out of the woods? Well, no, not necessarily.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".