Here’s a startling statistic, if it’s true — and Jay Coen Gilbert, who co-founded B Lab in Berwyn, says it is:Something like 64 percent of Americans do not have enough money in their bank accounts to cover a $500 emergency. You know what that is: a set of tires to replace the bald ones; a repair on a heater in the middle of winter; a new refrigerator. B Lab, a nonprofit, certifies B Corps, companies with good employment, environmental and community practices. What does that all mean?
Put away that granola bar. As much as Jay Coen Gilbert, co-founder of B Lab, believes in sustainability, good employment, and good environmental practices as key business values, he’s all about profit and ROI, return on investment. “Corporations have to compete in the real world, in the real marketplace,” said Coen Gilbert, 50.
No one would ever mistake me for a chief executive — the kind of leader I interviewed in this space for the last four-plus years. I don’t own a power suit, drive a power car, or possess a key skill that most women CEOs sheepishly agree is a must — the ability to wear high heels. But then, none of those are requisites for being a reporter. On my last day at the Inquirer, I’m about to do something a little different, which is to interview myself about my experiences interviewing CEOs.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".