Remember in college when that one exceptional student claimed he barely studied for the final only to lead the class with an exceptionally high score? We all wondered how he did it. Turns out he continuously studied then deliberately made his stellar performance look easy. Predictably, he's the kid that rose to the top of the executive ladder. After working with executive candidates for four decades, their patterns of behavior catapulting them to the C-suite become apparent.
Imagine a hiring manager desperately in need of several great management candidates. After having attended a professional association meeting of their colleagues, they find many looking for a similar candidate profile. In such a generous applicant market, one would assume the presence of an overabundance of these candidates. Not true. Here's the hiring manager's dilemma, told from his point of view. Our company survived a major economic downturn in the early 1990s, 2001 and then again in 2008.
As human resource leaders and hiring managers from highly sought-after companies, we have read your grievances with great interest. They are age-old complaints in a timeless scenario. You require validation and you don't respond well to rejection. Well, when we meet candidates who rise above your inability to make a strong case for your hire, we don't like it either. As human resource leaders and hiring managers from highly sought-after companies, we have read your grievances with great interest.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".