he mad dash into the new Viagra era began at 5 a.m. in Memphis, Tennessee. That’s when Kenneth Roberson awoke on Monday, Dec. 11, unable to sleep because of the task ahead of him. Some 250,000 tablets of sildenafil, the generic name for erectile dysfunction drug Viagra, were arriving at the warehouse he manages. His job: to get those little pills—white ones, not blue—to 5,000 pharmacies across the U.S. by the next morning.
On December 11, Kenneth Roberson woke up at 5 a.m., unable to sleep because of the daunting task ahead of him. He had to get about 250,000 tablets of sildenafil, the generic name for erectile dysfunction drug Viagra, from his warehouse to 5,000 pharmacies across the U.S. by the next morning. That morning, two drug giants began racing to cash in now that the blockbuster drug had lost its patent protection. Pfizer Inc. delivered Viagra to the world back in 1998.
The number of major Hollywood studios will dwindle from six to five, as Disney is set to acquire 21st Century Fox in an industry-shaking deal, according to The Hollywood Reporter. Never before has a major studio bought another, but all that will change unless the SEC blocks the merger on anti-trust grounds. The most significant acquisitions for Disney include the 20th Century film and TV studios, as well as a majority stake in Hulu.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".