By 2017 standards, a bearded man ranting in his manifesto about how "one of the most widespread manifestations of the craziness of our world is leftism" might, at best, have a chance ending up name-checked by Alex Jones. Most likely, he'd become the hero of a thousand faceless message board posters. His 35,000-word diatribe against technology titled "Industrial Society and Its Future" might be suitable for a personal blog, but a national newspaper? Surely not.
I’ll start from the end of the story, the part where I’m standing on the corner of Norfolk and Rivington. It’s the middle of August, and the sky is cloudless and blue. It hasn’t been too hot, and people are talking about summer coming to an end soon. Everything feels terrible. I’m hungover, and I’m giving one last look inside the place that taught me about brunch before it closes for good.
Is it the great literary heist of 2014? Readers are about to see what’s been called “the first legitimately published book by JD Salinger in some 50 years.” Small publisher Devault-Graves, realizing that the rights to three Salinger stories from the 1940s — “The Young Folks,” “Go See Eddie” and “Once a Week Won’t Kill You” — were up for grabs, has purchased the rights to publish them.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".