The Secret to Great Podcast InterviewsThis latest installment in our occasional “6 Questions” series, we’re talking about a basic format for content, the interview. Interviews are a very powerful tool for any content marketer. Why? The personal tone makes interviews compelling. They give the reader or listener the feeling of being an insider, as if they’re witnessing the interaction. And the opportunity for point/counterpoint tension keeps them interesting.
One hundred percent of the people who describe to me what they want their small business website to do have it all wrong. In fact, they have it 180-degrees wrong. They tell me they want it to do the exact opposite of what it should actually do. They say, “I want my small business website to be able to take orders.”Your small business website should not be about taking orders. It should be about giving orders.
Digital Crossroads is this fall’s must-attend digital marketing conference. Yes, I’m biased. The annual fund-raiser for the Louisville Digital Association is programmed almost entirely by me. Yes, I’m the emcee and host. Yes, the non-profit professional association I co-founded benefits from it. But you’re going to be hard-pressed to find a two-day digital marketing event in the Midwest that looks as good as this one, especially for the price. (Just $199 if you register this week.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".