My recent purchase of two sweaters from Eddie Bauer sparked a barrage of emails from the clothier. I received the expected order and shipping confirmations, but then one email per day for the first three days after my order. Apparently, I’d been added to a marketing automation or email drip campaign, which is fine … but. The first email was telling me a fall sale ended that day. The second was saying “Happy Birthday Eddie” … is he even a real person? … and offering me a discount.
Wasteful meetings and excessive emails are the top hurdles for today's workers, according to Workfront’s latest research, The State of Enterprise Work Report. That’s as much of a newsflash as saying today’s political environment is a little testy. The research does, however, show that today’s enterprise knowledge worker is quite optimistic about the future of work. See "A Trip to The Office of The Future With Brian Fanzo" for insight into what the future workplace will be like.
The Secret to Great Podcast InterviewsThis latest installment in our occasional “6 Questions” series, we’re talking about a basic format for content, the interview. Interviews are a very powerful tool for any content marketer. Why? The personal tone makes interviews compelling. They give the reader or listener the feeling of being an insider, as if they’re witnessing the interaction. And the opportunity for point/counterpoint tension keeps them interesting.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".