Anyone who has watched the hit series, Survivorman knows survival in any environment is based on the availability of fresh, safe water. As Les Stroud points out in almost every episode, the body can last for weeks without food but only a few days without water. This presents an incredible challenge for anyone left alone in the elements. More importantly, it presents a crisis for the upwards of 2.6 billion people who live without access to this fundamental resource.
When people talk about the flu, usually it's a personal affair. They recount their experiences fighting off the illness, discuss the variety of symptoms suffered, and at times, reflect on the outcome, which may be dire. These stories demonstrate the toll this virus takes on the human body as well as the importance of prevention through hygiene and vaccination. The virus also causes economic burdens. For most Canadians, this comes in the form of lost wages and productivity.
Each year, an estimated 6,000-plus Canadians are faced with a rather dire health diagnosis. They have leukemia, or cancer of the blood. While treatments and options for care exist, the disease still leads to an estimated 2,900 deaths a year. The trouble with treating leukemia is the need for a systemic approach. Normally, therapy involves a single area of the body, such as the lungs or the brain. But treatments for leukemia need to travel throughout the body.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".